On An Island with Nathan Hursh, MOTIF
Filed Under: Business, Design, Lifestyle, Marketing
We headed out to the Island with Nathan from MOTIF. We first met way back when we were newbies at Ideas Inc. We love collaborating with these guys and we are so excited to see their continued growth as THE place to go for promotional marketing. So sit back, relax, and learn a little with Nathan from MOTIF.
On an Island with Jess Reimer, Paper Plane Communications
Filed Under: Business, Design, Marketing
For the second instalment we headed out to the Island with Jess Reimer of Paper Plane Communications. We’re often collaborating with Jess on projects when clients are looking for in-depth content strategy and writing for their audience. So sit back, relax, and learn a little about content strategy for websites. And if you notice any grammatical errors…don’t hold that against Jess, that’s on us… 🙄
ISLAND: Tell us about Paper Plane?
Jess Reimer: Paper Plane is a communications consultancy based here in Saskatoon. Last December Paper Plane celebrated its 5th birthday, which was an exciting milestone to hit.
The “fancy” version of what I do is psychology-driven brand and content strategy. What that actually means is I do a lot of research, ask a lot of questions, and write a lot of words so my clients speak directly to their customers in a way that is honest, authentic, and delivers big impact. “Fluff” and “filler” are my least favourite F-words. I coach companies through the process of finding their voice, understanding their audiences, and communicating what they know and what they’ve learned. And I love it.
My training in developmental psychology, professional writing, and user experience helps me help organizations—particularly those in the arts, culture, and tourism sectors—do well by doing good. And while I work primarily with websites, I also help out with things like white papers, award applications, scripting… you name it, I’ve probably written it.
“A few years ago I was asked to draft letters of authenticity for a collection of didgeridoos in rural Australia, so… there’s that.”
I: Where does your website and digital presence fit within the success of your business?
JR: Confession: for too long I was the shoemaker without shoes. No website, no business cards… nada. Writing about yourself and your business is tough stuff, and I’m saying this as someone whose “thing” is words! But ultimately I had to take my own advice and remember that working without a website can cost you clients, cash, and credibility. No, thank you.
“When it comes to a digital presence, authenticity is a non-negotiable; people can spot a fraud from a mile away. Who I am online is who I am in person—for better or for worse.”
I: Copyediting versus copywriting. What’s the difference and what do you wish people knew?
JR: Rather than reinvent the wheel, I’m going to share a homebuilding analogy I’ve heard (and used) many times before. A copywriter is the builder who takes you from an empty lot to a well-designed, well-constructed home. A copyeditor is the interior decorator you hire to apply finishing touches to a space—a place for everything, and everything in its place.
What do I wish people knew? How much time quality copywriting and copyediting take. Just like building a home, it’s not an overnight process. Living in a gig economy has its perks, but the whole “race to the bottom” when it comes to pricing has negatively affected expectations about the investment and effort necessary to produce content that is both usable and useful. You get what you pay for!
I: What is the biggest mistake you see businesses making when it comes to content strategy?
JR: Other than not having a content strategy? Forgetting to invite the most important people to the table: your customers. Designing a website without involving or at least considering the folks who will be accessing whatever it is that you offer is as much a disservice to you as it is to them.
“Your brand might be the bones of your business, but your customers are its heartbeat.”
I: How does a good content strategy set your website apart?
JR: It’s probably worth mentioning here that content is more than words (cue 90s banger ballad). Content is images, videos, and other multimedia, too. Sure, you can grab stock photos or fill your website with the same old, same old copy (please don’t), but with a content strategy you are showing up for yourself, your brand, and—most importantly— your customers by creating, structuring, and publishing with intention. From a psychological standpoint, acting with intention communicates purpose, which is both powerful and memorable.
I: If you could give one piece of advice to someone thinking about creating or revamping their website, what would it be?
JR: Know thyself well, thy brand better, and thy customers best. To go back to the homebuilding analogy, these three things provide the foundation from which to build or rebuild a home or, in this case, a website.
I: If you were stranded on an island, what is the one thing you couldn’t live without?
JR: This one’s a toss-up between books (I always have at least three on the go) and lip chap (I also always have at least three on the go).
Job Opportunity: Digital Content Producer
Filed Under: Business, Design, Marketing
Deadline: December 14, 2018
Are you a wizard when it comes to making gifs? Are your tweets so elegantly written they’d make 2Pac blush (he’s still alive and in Malaysia)? If so, you’re perfect for the position of Digital Content Producer with Island. We offer a creative work environment, flexible hours, and a job you’ll never want to leave.
WHAT YOU GET OUT OF THE DEAL
- Competitive salary
- Health and Dental benefits
- Health spending account
- Flexible work environment
- Unlimited vacation
- Access to the beer fridge and cappuccino machine
- Create copy for client websites, social media, and other messaging streams
- Work with clients to provide content strategy, editorial calendars, and other guidance as it relates to their content marketing
- Take photographs and edit as required for websites, or other media
- Experience as a copywriter
- Proven photography skills
- Photoshop skills
- Experience with SEO and SEM
- Fluent in social media
- Ability to work independently and make this position their own
WHAT WILL REALLY IMPRESS US
- Demonstrate a good eye for design
- Experience with Videography, 3D, and VR
- Good sense of humour
- A pink dog
Please email a resumé and portfolio to email@example.com. Posting closes December 14, 2018. Apply early, as the position may be filled before the deadline.
E-commerce webinar July 17th
Filed Under: Business, Development, Launch, Marketing
Are you looking to start an online business or create a new revenue stream for an existing business?
Are you wondering which solution you should use, whether or not you should build an app, whether you should go the DIY route or hire a developer?
Then you should definitely join the WESK webinar on e-commerce tomorrow July 17th, from 12pm to 1pm.
During this hour I’ll be covering all of the most common questions first time e-commerce store owners have. We’ll look at which tools you should use based on where you’re at in your business, as well as your business type and much more.
And there will be a Q&A session at the end so we can delve deeper into your particular issues.
See you then!
Entrepreneur Networking – March 2
Filed Under: Business, Lifestyle, Marketing
If it’s a bit of a slow week, why not wrap things up with a networking event. Come meet some fellow entrepreneurs at Sype’s March First Friday event tomorrow from 4:30 to 6:30 at Drift Vista Lounge.
Major perk: there’s a door prize for attendees… You might win a pair of tickets to Michelle Obama’s talk on March 22nd!
See you there!
Win a ticket for tonight’s Prairie Investment Forum!
Filed Under: Business, Design, Development, Launch, Lifestyle, Marketing
We’re all going to the 1st Annual Prairie Investment Forum hosted by Co.Labs, and we want you to come!
Just comment on our Instagram post for a chance to win a free ticket, and we’ll message the lucky winner this afternoon.
The Prairie investment forum will showcase startups from each Prairie Province, investors from North America, and Sask expats working in tech.
See you at 7pm at the Delta Bessborough!
Entrepreneur meetup – Feb. 15
Filed Under: Business, Launch, Lifestyle, Marketing, Uncategorized
Women Entrepreneurs of Saskatchewan is hosting another meetup this Thursday from 5 pm to 7 pm at Village Guitar and Amp. It’s open to everyone, bring your family and friends to this cool event featuring Rauncie Kinnaird of Sandy Shores Resort and Kinnaird Bagpipes.
Island Treasures – Olympic Edition
Filed Under: Design, Lifestyle, Marketing
One of my favourite part about the olympics is seeing the design that comes out of the host country. It gives us an idea of what design trends are happening in other countries, and can often serve as good inspiration to use on our local projects. So in honour of the opening of the Olympic Games, here are our Island Treasures, Olympic Edition.
SABEX AWARDS GALA NIGHT – FEB 8
Filed Under: Business, Lifestyle, Marketing, Uncategorized
This year’s Sabex Awards will be held on Thursday Feb. 8th, at Prairieland Park. The Greater Saskatoon Chamber of Commerce and its sponsors will be presenting the local individuals and organizations that have raised the standards for the community.
Some of the categories we’ll be looking out for are:
- Entrepreneur of the Year,
- New Business Venture Award,
- Marketing Award,
- New Product or Service Award (hello 3D printing café!)
Cocktail starts at 5, dinner at 6, and tickets are available here from $150 per person.
Grow your Business in Saskatchewan & Beyond
Filed Under: Business, Launch, Lifestyle, Marketing
This event, hosted by WESK at Village Guitar & Amp, features three women entrepreneurs: Katherine Regnier of Coconut Calendar, Angela Propp Schmidt of Redwillow Organics, and Serese Selanders of Kasiel Solutions. These entrepreneurs know what they’re talking about: Coconut Calendar just raised $4.2 million in a series A funding, following a first-round funding of $700,000 just last year!
If you’re interested in hearing about how they are growing their respective businesses of agriculture, technology and science at home and internationally, come check it out!
Events are $30 for members and non-members, tickets are available here.
See you there!