April Chicken has Some Good Advice

We’re loving this month’s art work from the Applied Arts calendar. Not only that, he provides some good advice too.

“If you dig a hole and it’s in the wrong place, digging it deeper isn’t going to help”

Andrew Scott   |   April 4, 2017

Spec Work

We don’t always get asked to do Spec Work, but when we do it reminds of us this video from a few years ago.


In nearly every case we’ve experienced, it is never the client’s intent to receive free work, they are simply not aware of what they are requesting. There is just something about design that makes people think we can just whip it together, and they can pick their favourite. Maybe it’s because good design is typically made to look simple and effortless. However good design requires strategy, and consultation with the client and target audience, and also relies on years of education and experience.

The Graphic Designers of Canada put it best on their blog post What is Speculative Work?

“There must be collaboration between the client and the designer, for design to be an effective business asset.”

We don’t do spec work because it leads to subpar results. It also has a negative impact on the design industry as a whole, leading to work being undervalued, and promoting unethical practices. If you want to learn more, check out nospec.com or watch the video below.

Andrew Scott   |   March 21, 2017

Website for Bloom NICU Fundraiser

We were approached to design a website for Bloom, an annual event dedicated to raising funds for the Neonatal Intensive Care Unit. This will be the sixth year the event has been put on by Amy Novakovski and Tina Searcy, two mom’s with a special place in their heart for the NICU. In previous years they relied on a Wix website, but felt it was time for their online presence to match the elegance of their event.

We’re happy to sponsor a website that not only promotes Bloom’s annual “Evening of Love” dinner, but also provides a place for other parents to share their gratitude. Bloom has raised over $142,000 for the NICU in Saskatoon, and we feel very fortunate to be able to contribute to such a great cause in our own way.

“The website is amazing!! Thank you so very much for Island’s hard work on it and for taking our vision and turning it into something so magnificent!”

-Amy Novakovski, Founder/Event Director

You can view the website at bloomnicu.com, and buy tickets through Picatic.

Andrew Scott   |   March 9, 2017

Season of Giving Website Winner

This past December Island ran a contest to give a deserving company or individual in Saskatoon a new website. It was our way to give back to the community, the best way we knew how. We are super excited with the winner we chose: Naomi Zurevinski.

Naomi has been working on a project called “This is My Self”, which is dedicated to sharing stories of self-love and to inspire people to embrace who they truly are. The project was born out of her own desire to create a space where she would be able to share her story, and the stories of others, while promoting better self-confidence, self-respect, and self-love for everyone.

For me, choosing Naomi as the winner was a no-brainer. As a father of a nine year-old girl, I already see the importance of self-love and confidence. I know her best defense against bullies, friends, boyfriends or girlfriends, or anyone else who tries to put her down is to be proud of herself for who she is. If there is anything I can do to help promote the message of self-love and recognizing every individual as special, then I feel I owe it to her to do that.

Naomi’s hope for the project is that it can be “…an outlet for people to share their struggles, and how they learned to accept themselves as they are”. Island is thrilled to have the opportunity to design a website that will have a profound impact on so many people. It seems like a dauntless endeavor, but working with Naomi, we’re hoping to deliver amazing results. We officially kicked off the project last week and can’t wait to share the progress as the This Is My Self website begins to take shape!

Andrew Scott   |   January 19, 2017

Our New Year’s Resolutions

1. Drop the bad habits

We all have them. When you’ve been building websites, or doing anything for a number of years, you’re bound to pick up some bad habits. The first step in dropping a bad habit is to identify it. That’s why we’re always doing code reviews, and reviewing each others work on a regular basis. We also have a formal review session every week, and after the launch of each website. These “retrospectives” focus around one question: what can we do better?

2. Shed some weight

Every website we build, we want to be as lightweight as possible. This keeps webpages loading fast so your users don’t get frustrated and move on to the next site. We accomplish this by minifying our code, and optimizing images based on your user’s screen size. In addition to this, we’ll continue to follow our “less is more” approach, keeping our designs light with white space, and organizing sitemaps in a simplified manner.

3. Learn something new

One of our core values is humility, which means we are never done learning. In 2017 we’re setting aside specific time for self-improvement. This means we’re taking online classes through websites like Skillshare and Treehouse. We’ll also be bringing back our knowledge sharing sessions called “Island Talks”. This is an opportunity for any of our staff to present to the team about anything related to websites, design, marketing, or anything else relevant to our work. Keep an eye out as we’ll post them to our website as they happen.

4. Sleep more

For the past couple of months we’ve been working with Sleepwell Consulting, providing them with a redesigned website and new branding. We’re fortunate enough to learn from every client we work with, and the value of quality sleep was a lesson I for one needed to learn. The tradeoff in productivity, quality, and efficiency during daytime hours far outweighs any work done after the fifth cup of coffee late at night.

Andrew Scott   |   January 4, 2017

A Website Designer’s Advent Calendar


It’s December 1st, otherwise known as Advent Calendar day. Check out this website we stumbled across that delivers UX designers a digital treat each day.


Andrew Scott   |   December 1, 2016

Website Developer Needed

Island is looking for a website developer to join our team. The ideal candidate is a self-starter who cares more about blowing clients away than the bottom line. If you’re looking for a position with room for learning, growth, and the ability to contribute in all aspects of a business, then drop us a line.

Andrew Scott   |   November 22, 2016

SREDA Website Wins Award


Our week just got a whole lot better because our partners and clients at SREDA won EDAC’s (the Economic Developers Association of Canada) Marketing Canada Award! SREDA was recognized for their newly developed website and was judged across 12 categories related to marketing. We also want to shoutout Townfolio for developing the regional profiles included within the site.

Not only are we thrilled for our partners, we are also excited that we had the chance to contribute our expertise to the web redesign. When we first met with SREDA, they expressed concern that their site was outdated and didn’t appeal to their target audience. As we collaborated with them we were able to develop a unique homepage which highlighted SREDA’s six pillars and gave a small preview of each. The unique design of the website allows it to stand out against similar organizations while creating greater engagement throughout the entire website.

This award means more to us than just a well designed website- it also highlights the potential impact SREDA’s site can have on promoting Saskatoon as a great place to live and work. We are thrilled to have worked with a meaningful organization that has the ability to bring people, investments, and change to the Saskatoon area!

Congratulations SREDA and we look forward to working with you again!

Kate Rawlyk   |   November 1, 2016

Top 5 Horror Movies

When I’m not building websites, I like to relax by watching a good horror flick. So in the spirit of Hallowe’en I thought I’d share my list of top 5 horror movies.

Andrew Scott   |   October 31, 2016

Small Business Tips

It’s small business week- which is a great excuse for us, as a small business, to share some tools, resources, and other businesses that we find really helpful.

This week Square One Saskatoon is offering a variety of different business seminars to share some valuable information with entrepreneurs and small business owners. Although they are hosting some awesome information sessions this week, Square One provides valuable resources all year long. Be sure to check out their small business checklist.

As we mentioned in our Island Treasures: Saskatoon Edition, Ideas Inc. is a great affordable workspace– especially for budding entrepreneurs, as they offer so much more than just a place to set up your laptop. Ideas Inc. offers a lot of helpful information to its tenants to help drive their success.

Another fellow resident of Ideas Inc., and one of our partner/collaborators is Lift Accounting. They are a small business that helps other small businesses by handling all of their accounting needs. Getting started on a new business is hard enough, let the accounting professionals handle your expenses and taxes.

Another way to help get your small business organized, is to get set up with the right productivity and project management tools. Luckily- the interweb is a great place to find these. At Island, we use Trello, which is a task management system that is great for laying out tasks into different stages of completion. You can determine task priority, comment on specific tasks, and add team members to tasks. But the best part is- it’s free!

In case you’ve never heard of it, this little company called Google offers GSuite as a great option for business owners to manage email, shared documents, spreadsheets, and presentations. For a small fee per month you can have access to all of Google’s online apps and set up personalized emails for your business.

This day and age it’s rare to have a home, or even an office phone if your business is small enough. But sometimes you don’t want to be handing your cell phone number out like free candy on Halloween. We recommend a virtual phone system, which can assign either a 1-800 or a local number to your business and the calls will come through to your cell phone. You can add multiple users, and choose between a variety of plans to find the most cost effective option for you. We use Evoice, it is low cost and offers the features we need!

For any small business whose focus isn’t marketing, learning basic strategies and lingo can be a little overwhelming. Skillshare is a great website that helps with that basic knowledge and will give you the marketing foundations you need to properly promote your business.

From one small business to another- we hope this helps!


Kate Rawlyk   |   October 19, 2016