On an Island with Tim Neal

This month we are on an island with Tim Neal, owner of The Engagement Party. The Engagement Party is a Design and Advertising studio located in Saskatoon. We first met Tim while we were working for our old agencies in Saskatoon. We have since crossed paths many times, most recently working together on Nutrien Wonderhub. We love the work Tim does and always appreciate the opportunity to collaborate with one of Saskatoon’s finest designers. So, sit back and crack open that can of coca-cola, and learn a little more about The Engagement Party.

Kristen Pawson   |   November 18, 2019

On an Island with Mary Eley, Glide Bookkeeping

This month we are on an island with Mary Eley, owner of Glide Bookkeeping. Glide Bookkeeping is a full cycle bookkeeping service helping small businesses and start-ups grow. We first met Mary when we were both located at the Ideas Inc. building and the rest is history. From monthly bookkeeping to payroll and everything in-between, we know first hand just how valuable Glide has been for our business. So, sit back and relax and learn a little more about Glide.

Andrew Scott   |   October 23, 2019

On an Island with GirlGang

This month we met up with Ashley, Danielle, Jess.F., Jes.B., Stephanie and Taylor – the six women behind GirlGang Kindness. GirlGang is an organization based in Lethbridge, AB and they are doing big things for their community. At Island we love working with all types of business and we were happy to be along for the ride with GirlGang. Island worked closely with the team to create a new website, logo design and brand guide. The goal was to create a platform that showcases events, initiatives and general kindness these women are known for. Grab yourself a glass of champagne, sit back and relax and learn a little more about GirlGang Kindness.

Island: Tell us about GirlGang?

GirlGang: GirlGang Kindness is a group of unique women who came together with a shared vision of empowering one another by spreading compassion and love in our own lives and in our community.

Island: What kind of work does your organization do? What kind of programs or events do you run?

GG: We strive to create fun and courageous spaces that foster human connection. We do so through small acts of kindness and by supporting organizations who are already doing great work. We want to encourage all individuals to be kind: to themselves, to one another, and to their community.

Twice a year GirlGang teams up with Hudson’s Canada’s Pub to hold two special events. GirlGang hosts the annual Galentine’s event in support of YWCA Harbour House. YWCA Harbour House is a Women’s Emergency Shelter, a 30-bed crisis unit for women and children who are involved in abusive intimate partner relationships.

We also host an event every August. Get the Fundraiser Outside (GTFO) supports a different charity each year, and each of the GirlGang founders will have an opportunity to choose their charity of choice to be the recipient of our proceeds.

GirlGang also participates in lots of different local community events. Just last week we were out to support the Walk a Mile Event.

Island: Wow, it sounds like you guys are pretty bus. What would you say you are most proud of since starting GirlGang? How has your program improved over time?

GG: We are most proud of creating a culture of kindness. In the past two years, we have been able to grow organically and believe that being a grassroots group helps people feel connected to us, our vision, and this movement.

We’ve seen a steady growth in interest for our events such as Galentine’s Day + Get the Fundraiser Outside (we went from the small back room at Hudson’s Canada’s Pub to the whole bar this year, we had higher online ticket sales, we had more raffle tickets sold, etc…). I think that’s due to our fun and active presence in #YQL. Our presence has created more intrigue for people and they want to know how to get involved, to help, or simply just be apart of something that brings people together.

We receive emails from people in the community that have been impacted by our personal stories, community connections, or events, and believe that we are creating a safe space for people to come together, and inspire others to be kind, not only to themselves but to others and our community.

Island: You talk about having an active presence. Where does your website and digital presence fit within the success of your business?

GG: Organic. We started by existing on social media and found as we grew that we needed a website presence to further spread kindness in our community. By seeing the work and generosity of our community online, we see the progress of work and it gives us so much pride.

Island: What were your goals and vision when developing your new website?

GG: We wanted a website to create a gathering space. (We wanted to improve)The functionality of our website. We were growing and we were in need of an online store, online ticket sales. Our hope was to showcase all of the initiatives we had going on. It’s a way for us to capture the moments we have shared with our community.

Island: If you could give one piece of advice to someone thinking about creating or revamping their website, what would it be?

GG: Have a vision in your brand and allow the professionals to bring that vision to life.

Island: Ok GirlGang, if you were stranded on an island, what is the one thing you couldn’t live without ?

GG: To have the ultimate GirlGang island we’d need each other, and an unlimited champagne and snack bar.

Kristen Pawson   |   September 27, 2019

On an Island with Kolten, Linear Design House

This month we met up with Kolten Altrogge of Linear Design House. We first worked with Kolten while building a new website for KSA Group back in 2016. He was employed there as an Architectural Technologist before branching off on his own to start Linear. So sit back, grab a beer (and one for Kolten), and learn a thing or two about 3D renderings.

Kristen Pawson   |   September 11, 2019

Wonder-site for Wonderhub

Part of our favourite thing about working on websites, is the range of businesses we get to learn about. And every now and then a site will come along that makes us feel like kids again.

Andrew Scott   |   August 27, 2019

Job Posting: Website Developer

Deadline: August 30, 2019

Island is looking for a web developer to join our team. If you’re a self-starter with experience in both front-end and back-end website development, then you’re the perfect fit for this position. We offer a competitive pay, truly flexible hours, opportunity for growth and learning, and a work environment like you’ve never experienced.

Andrew Scott   |   August 19, 2019

On An Island with Nathan Hursh, MOTIF

We headed out to the Island with Nathan from MOTIF. We first met way back when we were newbies at Ideas Inc. We love collaborating with these guys and we are so excited to see their continued growth as THE place to go for promotional marketing. So sit back, relax, and learn a little with Nathan from MOTIF.

Andrew Scott   |   August 14, 2019

On an Island with Jess Reimer, Paper Plane Communications

For the second instalment we headed out to the Island with Jess Reimer of Paper Plane Communications. We’re often collaborating with Jess on projects when clients are looking for in-depth content strategy and writing for their audience. So sit back, relax, and learn a little about content strategy for websites. And if you notice any grammatical errors…don’t hold that against Jess, that’s on us… 🙄

ISLAND: Tell us about Paper Plane?

Jess Reimer: Paper Plane is a communications consultancy based here in Saskatoon. Last December Paper Plane celebrated its 5th birthday, which was an exciting milestone to hit.

The “fancy” version of what I do is psychology-driven brand and content strategy. What that actually means is I do a lot of research, ask a lot of questions, and write a lot of words so my clients speak directly to their customers in a way that is honest, authentic, and delivers big impact. “Fluff” and “filler” are my least favourite F-words. I coach companies through the process of finding their voice, understanding their audiences, and communicating what they know and what they’ve learned. And I love it.

My training in developmental psychology, professional writing, and user experience helps me help organizations—particularly those in the arts, culture, and tourism sectors—do well by doing good. And while I work primarily with websites, I also help out with things like white papers, award applications, scripting… you name it, I’ve probably written it.

“A few years ago I was asked to draft letters of authenticity for a collection of didgeridoos in rural Australia, so… there’s that.”

I: Where does your website and digital presence fit within the success of your business?

JR: Confession: for too long I was the shoemaker without shoes. No website, no business cards… nada. Writing about yourself and your business is tough stuff, and I’m saying this as someone whose “thing” is words! But ultimately I had to take my own advice and remember that working without a website can cost you clients, cash, and credibility. No, thank you.

“When it comes to a digital presence, authenticity is a non-negotiable; people can spot a fraud from a mile away. Who I am online is who I am in person—for better or for worse.”

I: Copyediting versus copywriting. What’s the difference and what do you wish people knew?

JR: Rather than reinvent the wheel, I’m going to share a homebuilding analogy I’ve heard (and used) many times before. A copywriter is the builder who takes you from an empty lot to a well-designed, well-constructed home. A copyeditor is the interior decorator you hire to apply finishing touches to a space—a place for everything, and everything in its place.

What do I wish people knew? How much time quality copywriting and copyediting take. Just like building a home, it’s not an overnight process. Living in a gig economy has its perks, but the whole “race to the bottom” when it comes to pricing has negatively affected expectations about the investment and effort necessary to produce content that is both usable and useful. You get what you pay for!

I: What is the biggest mistake you see businesses making when it comes to content strategy?

JR: Other than not having a content strategy? Forgetting to invite the most important people to the table: your customers. Designing a website without involving or at least considering the folks who will be accessing whatever it is that you offer is as much a disservice to you as it is to them.

“Your brand might be the bones of your business, but your customers are its heartbeat.”

I: How does a good content strategy set your website apart?

JR: It’s probably worth mentioning here that content is more than words (cue 90s banger ballad). Content is images, videos, and other multimedia, too. Sure, you can grab stock photos or fill your website with the same old, same old copy (please don’t), but with a content strategy you are showing up for yourself, your brand, and—most importantly— your customers by creating, structuring, and publishing with intention. From a psychological standpoint, acting with intention communicates purpose, which is both powerful and memorable.

I: If you could give one piece of advice to someone thinking about creating or revamping their website, what would it be?

JR: Know thyself well, thy brand better, and thy customers best. To go back to the homebuilding analogy, these three things provide the foundation from which to build or rebuild a home or, in this case, a website.

I: If you were stranded on an island, what is the one thing you couldn’t live without?

JR: This one’s a toss-up between books (I always have at least three on the go) and lip chap (I also always have at least three on the go).

Andrew Scott   |   July 3, 2019

Wonderbikes for Wonderhub

We love working with our clients, and when it’s something as fun as the Children’s Discovery Museum – recently rebranded as Wonderhub – we love to do everything we can to support them. Last week they held their annual “What’s for Dinner” gala and we were happy to sign on as a Curiosity Sponsor. In addition to the sponsorship, we had the opportunity to donate an item for the silent auction, which we saw as the perfect opportunity to have some creative fun.

Andrew Scott   |   June 10, 2019

On an Island with Depesh Parmer, Ideas Inc.

At Island, we work with a lot of small businesses. Usually we’re helping them build a website, or coming up with a digital marketing strategy, but we often find ourselves lending our own advice as to what has (and hasn’t) worked as a small business. After eight years in operation, we’ve made some great connections from who we learned a lot, so we wanted to share some of this knowledge with others who may be in the same spot we were eight years ago: scared s**tless, but full of unharness-able ambition and creativity.

This month we chatted with Depesh Parmar, Executive Director of Ideas Inc. We had office space in Ideas for three years and being there had a significant impact on our success and growth. As a small business trying to get started in Saskatoon, we’d definitely recommend checking out Ideas, even if you’re not in need of space, they offer guidance and information on wherever you want to to take your business.

ISLAND: What does your organization offer for small businesses and startups?

Depesh Parmer: As Saskatchewan’s largest business incubator, Ideas Inc provides entrepreneurs and small business owner’s access to affordable space (retail, office and co-working), mentorship, and a great community of over 100 like-minded individuals.

I: Before we moved into Ideas we weren’t completely aware of the mentorship and community aspect, can you expand on that?

DP: Our diverse mentorship roster of over 20 individuals are available to help guide new business owners as they work to launch and scale their new venture. All our members have access to these established business owners to ask questions, or just chat with over a beer.

In addition to this, we offer a workplace that is super inspiring, and which hosts great events where we bring in thought-leaders to transfer knowledge and talk about various topics. We also host epic socials where you naturally develop lifelong relationships with other entrepreneurs, and a building full of valuable amenities to help your business grow.

I: What makes you different from other co-working spaces?

DP: First and foremost, Ideas Inc is an NPO. We are not in the business of real estate or moving space. Our purpose is to help startups achieve success and ultimately exit our incubator when they’re ready to expand (or leave the “nest”). We achieve this by nurturing entrepreneurs to make meaningful business decisions as they go through the journey of building their startup, and by providing a solid platform to launch and scale their business.

I: So you’ve seen a lot of businesses succeed, and others fail…what do you see as the biggest challenge those starting out might face?

DP: The challenge for any startup or new business is simply making money. From my perspective, not enough emphasis is placed on strategies to generate revenue and sales. Instead, too much time is focused on other areas that don’t necessarily generate income. Sales, sales and sales should be the #1 focus for any new startup.

Another huge challenge is the entrepreneur limiting his/herself. If he or she isn’t willing to test assumptions, constantly learn, adapt, build relationships and simply work hard – they’re likely going to fall flat on their face and fail.

I: When it comes to your website and online presence, how does that impact the success of your business?

DP: Let’s face it, technology is moving at a rapid pace and millions of people are hanging out online. Your digital presence online will have a profound impact on the success of your business, and it’s absolutely critical that you have a clear cut digital strategy in place.

I: We couldn’t agree more. Do you have any key advice for anyone thinking about starting a business?

DP: Here’s the thing. Entrepreneurship is not black and white. It can be very grey. It’s not 9am to 5pm. It’s 9am to 9am. It’s not easy sh*t. It’s fn’ hard. It’s not a race. It’s a marathon. It’s not about feelings. It’s about flow.

If you share the same mentality and this speaks to you, I would strongly suggest that you just dive in and enjoy the wild ride. That moment when you make your first sale will be a pretty magical feeling.


Andrew Scott   |   May 16, 2019